How can you be in business and not know where your cash is? - 'It's about the management of cash more than the management of profit'

TEC Live - Business and Leadership Insights

May 29 2019 | 00:19:05

00:00 / 00:19:05

Show Notes

John Stewart, talks to Stephanie Christopher about the importance of forecasting your balance sheet. It's about the management of cash more than the management of profit.

Everyone knows 'Cash is King' and 'You only run out of cash once'. Most people in business understand these as a statements, however John has found that most business leaders' ability to know where their cash is and their ability to forecast their cash is wanting.

"You can keep a business alive with poor profit and strong cash flow, however if you have a business with strong profit and poor cash flow your business is at risk."

It's about the management of cash more than the management of profit!

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